| Strengths |
|
| Weaknesses |
|
| Customers Defecting to Competitors with Lower Insurance Premiums |
|
| Customers Defecting to Competitors with Superior Digital Experiences |
|
| SO Strategies |
|
| WO Strategies |
|
| Threats |
|
| Inefficiencies in Internal Operations |
|
| Lack of A Good Digital Experience |
|
| ST Strategies |
|
| Affluent Millennials Looking For Convenience in Insurances |
|
| Opportunities |
|
| Broad Product Coverage |
|
| Strong Brand Position |
|
| WT Strategies |
|
